Software as a Service, Yes Please!

Growing up, I spent most of my time playing with computers and video games. I had become quite accustomed to buying a new video game, finishing it, then buying another. They were like books to me, with a definite start, and a definite end, and I was quite a scholar! (Yeah, that’s it). This went on for years, until Massively Multiplayer Online Role Playing Games (MMORPGS) became popular and with them a new pricing model: the monthly fee.

I thought it was a dumb idea, but mostly because I didn’t want to pay monthly for something that I was used to getting at a fixed cost. A friend gave me a free 30 day trial of Ultima Online (a completely open-ended game with no way to win), so I could see what he said “was missing in my life.” Those 30 days became three years, and at $15/month was the most expensive video game I ever played at $540. It was worth every penny.

Why? Because the developers made sure that the game was worth at least $15 each month. The incentive for them was to create a product that I never wanted to put down: new quests, newer and better gear for the newer and better dungeons. It worked (the MMORPG industry is worth 2 billion annually).

Now that I’m more mature, and I have kids and a mortgage, I may not be slaying dragons alongside Leeroy Jenkins, but I’m still paying monthly for accounting software, music services, and others, even though there are countless cheap and free equivalents. The reason is simple: they’re way better! Now, they may not have been developed with the same cocaine vending strategy as the MMORPGS I used to play, but because myself and many others like me pay good money every month to use the software, the developers aren’t on to the next big project they’re going to sell–this is it. The incentive for the developers is to keep working on this one project by constantly making improvements, working out bugs, adding new features, and listening to their customers. After a while, you end up with a pretty solid product–one that’s worth paying to use.


The Unicorn of Business

Lately, I have been on a quest to discover the elusive, mythical creature of business, which we call- work/life balance. Here’s the problem I have come up against, its MYTHICAL!! There is no such thing as work/life balance – we have one life, only one, and in trying to create work/ life balance, we are saying that work is not a part of our life when in reality, we likely spend more time at work than any other one place and the truth of the matter is that that will probably not change – it’s not like we can go into work and say, “hey, I need more balance, I’m going to spend less time here and more time not here.”  That won’t solve the problem, that will just cause more stress in your job and make everything else worse.

I think what we are really seeking is a satisfying life experience, whether we find that at home or at work, we need to be doing things that make us happy and fulfill us, and in the end, aren’t the two deeply linked anyways?

Rather than thinking of our work as a separate entity from our lives, leaving all personal things at home and all work things at the office, (and expecting our staff and peers to think that way too), we need to understand that we are each one person with one life and it is our responsibility to make the most of that life!


What’s wrong with a little poetry?

I have too often heard complaints about repetition in writing, especially the type of copywriting we do here at Impact Group. And I would like everyone to know that there is nothing wrong with repetition.

Repetition takes on many forms in the world of poetic devices from sounds and syllables to full words and phrases. It has been employed by poets and writers for centuries, seen as something to be praised. But for some reason I have often heard the reaction, “You used that word twice in the same sentence.” Well, guess what, I used it twice on purpose because I like how it sounds. Such is the nature of poetry.

I understand that there are instances where poetry is tolerated and instances where it is not, but sometimes I wonder if we can’t reposition that line, at least a little. I think we could all use a little more poetry in our lives.


An Epic High Five

I am a high-fiver.

I have been told recently that I put a little too much oomph into my high-fives. Apparently I high-five like I have just hit a home run in the World Series. So my coworkers have now categorized them.

There is the home run high five, triple, double, and single high-five. I like to pull out the home run high-five most of the time. I feel like anything less is kind of a waste. But I guess that the pain of a home run high five is just too much for some. So now I have adjusted to the single for everyday office occasions. I hold my hand up firmly and the high five recipient returns the high five as hard as they want.

My name is Sheena, and I approve this blog.