THE BLOG

05
May

Yay for the Fitbit!

We have started another step challenge at Impact Group and a few of us have gotten Fitbits to help us through it.

First of all, having a new piece of technology is always motivating in the quest towards fitness. This first time I felt the Fitbit’s triumphant vibration on my wrist telling me that I completed my goal, I felt as though someone, somewhere was watching me and rooting for me to succeed (that is not meant to creep you out). I know that the Fitbit isn’t powered by a person hiding behind a screen, but encouragement from an outside source is always helpful.

Second of all, this particular piece of technology, although it doesn’t work with my lowly iPhone 4, is built with the user in mind. Not only does it inform you of how close you are to your goal with light-up dots on your wrist, it also is accompanied by an app that keeps you updated with everything going on with your body. Awareness is the best thing when trying to be healthy, so seeing the statistics of your day on your phone only helps to provoke you to try to harder.

And there are options for multiple colours!

I’m not one to endorse technology, but I think the Fitbit is a great step for mankind.

 

Jenny Flaman

14
Dec

What’s So Wrong With Email?

It is a common issue in our office and, I’m sure, many offices across North America, that email is the preferred form of communication.

I am part of this “issue” (if it really needs to be considered an issue), I fully admit, but I think it is an old school problem. People who started in business before email existed, or even when email existed but before it was trusted, have a mind-set that for real communication to happen it has to be done on the phone or in person. Is this still true in our information age?

When it comes to work, I often hesitate to pick up the phone, mostly because I feel like I lack the skills of telephone conversation, but I can often get my point across better when I have thought it out and put time into writing my message in an email. And I don’t usually have a problem with this form of communication.

Some people do have a problem with it, though, and I find that those people usually conform to the “old school,” a world where technology can’t be trusted and business can be done on a handshake.

So when my dad/boss says to me, “why don’t you just call this person,” I say, “I am a much better communicator via email,” and isn’t that what it’s all about, being able to effectively communicate?

I understand the value of a telephone conversation, as well. Sometimes you just need to get a hold of a person to relay a quick or urgent message or for clarity, to fully understand the message. I think talking to a person on the phone has value, but it’s not the only way, and it’s not always necessary.

I am, here and now, making a stand for email as a positive form of communication (without knocking the telephone) and long for a world where I can send emails without judgment and expectations of a call to follow.

01
Oct

The English Evolution

I had a professor in University who was very concerned with the evolution of language that is happening in our society today. It is inevitable, of course, and has been happening since the English language began, but what we are reducing some things to, today, I agree, is a bit alarming.

Some of the most common words we use on a daily basis aren’t even words. For example, “OMG,” “WTF,” “LOL.” We’ve reduced our language to a few letters. Are words really that complicated? I understand that we use this language because we type more than we speak, but soon no one will be able to read classic literature because it uses English words that won’t have meaning to the general public anymore.

Webster’s Dictionary, the most commonly used American dictionary (not to be confused with the Oxford English Dictionary) has now included words like “Youtuber,” “sexting,” “bazinga,” “butt-dial,” “slanglish,” etc.

It has also included “misjustice” as a word with the definition “injustice.” Just because people can’t seem to figure out the proper word, we have to create a new one? What was wrong with “injustice”? This is a literary injustice, if you ask me.

I get that if language didn’t evolve we would all still be saying “thou” instead of “you” or “shalt” instead of “will,” but are there no bounds to which something can be deemed a proper word?

07
Mar

What’s wrong with a little poetry?

I have too often heard complaints about repetition in writing, especially the type of copywriting we do here at Impact Group. And I would like everyone to know that there is nothing wrong with repetition.

Repetition takes on many forms in the world of poetic devices from sounds and syllables to full words and phrases. It has been employed by poets and writers for centuries, seen as something to be praised. But for some reason I have often heard the reaction, “You used that word twice in the same sentence.” Well, guess what, I used it twice on purpose because I like how it sounds. Such is the nature of poetry.

I understand that there are instances where poetry is tolerated and instances where it is not, but sometimes I wonder if we can’t reposition that line, at least a little. I think we could all use a little more poetry in our lives.

25
Jan

Steppin’ Up

Us at Impact Group have been upping our game in the world of physical activity… but only because we have to.

In participating in Grow’s Walk Across the Grow Map challenge we are attempting to take more steps. We have created a simultaneous Impact Group challenge, at the end of which someone will win the coveted prize (which has yet to be determined).

We have been logging the steps we’re taking every day and the simple action of entering a number into an online tracking system has created a buzz of competition throughout the office.

This isn’t to say that everyone at Impact Group is completely inactive, but the added pressure is definitely making a difference. I find myself walking on the spot while waiting for a fax to send and I heard that Chris has been attempting to walk back and forth from his kitchen to the computer a few more times a day.

I would also like to mention that my dad and I actually started this trend. We were the first to receive pedometers through anther outlet and were making erroneous steps around the office while others snickered at us. But now we are looked upon as the seasoned steppers, so who’s snickering now?