Impact Group is a business coaching and marketing firm specializing in small businesses. We pride ourselves on having the skills within our business to cover all marketing requirements from branding to web design to facilitation and training.
Founded in 2002 by Craig and Cheryl Manness, we have grown into a business of 10 energetic marketing professionals with a focus on client relationships, intuitive design, and customized training. We work at an in-depth level with our clients to assess their needs, develop solutions, and execute plans to build on their success.
The services we provide are a logical evolution of our client relationships and their specific customer needs. Impact Group is continually talking with our clients’ customers to ensure we stay relevant and connected to the markets we serve.
At Impact Group, we provide many services for our clients. We pride ourselves on being a one-stop-shop agency, with the skills within the business to cover all marketing requirements from branding to web design to facilitation and training.
Craig is co-owner (with his wife, Cheryl) and President of Impact Group. Craig has held many positions in the agriculture industry, including farming, and now uses his expertise to help guide other small and medium-sized agriculture businesses with a particular interest in helping family businesses. Craig and Cheryl have three daughters, all of whom work for Impact Group.
o. 403.279.0967 x 202
Kate is the one and only original employee of Impact Group (not including, of course, the owner). Kate is currently the creative director. Kate’s natural eye for design and artistic flare have made her a perfect fit as Impact Group has grown and developed the agency side of the business. Kate works alongside her husband, Mike, and they have a 9-year-old daughter, Emma.
o. 403.279.0967 x 205
Cheryl is co-owner (with her husband, Craig) and CFO of Impact Group. She joined Craig in the business in 2002 to help in discerning the important and fundamental truths that are at the heart of strong and successful small businesses, as well as managing the company’s finances. Cheryl and Craig have three daughters who work with them at Impact Group.
o. 403.279.0967 x 209
Mike joined Impact Group in 2008 as an assistant business coach and was promoted to account manager in 2010 because of his ability to survey a situation and find the critical elements that turn problems into opportunities. Mike is great with communication, which has helped him work alongside his wife for the past five years. Mike and Kate have a 9-year-old daughter, Emma.
o. 403.279.0967 x 204
Jenny has been a part of Impact Group since 2009 when she graduated from University of Calgary with a Bachelor of Arts in English and a Journalism Diploma from SAIT. Jenny’s many roles in the business include copywriter, editor, assistant designer, event planner, and overall executor of things. Jenny was married in 2012 to her husband, Jon, and they have a pug named Mortimer.
o. 403.279.0967 x 206
Chris officially joined Impact Group in 2011 as web specialist. He originally worked out of Abbotsford, BC, but decided to move his family to Calgary in 2012, when Impact Group offered a job to his wife, Heidi. Chris has added a new dimension to the business with expertise in everything online. Chris and Heidi have two daughters, Alysha and Madison.
o. 403.279.0967 x 203
Heidi joined Impact Group in 2012, when she and her husband, Chris, moved their family to Calgary from Abbotsford, BC. Heidi started with the role of office manager, but as she took on more responsibilities, her role moved to project coordinator and is now an invaluable member of the team. Heidi and Chris have two daughters, Alysha and Madison.
o. 403.279.0967 x 210
Krystle joined Impact Group in February of 2016 as the digital design coordinator. She graduated from the UofA with a BCom. degree, majoring in Marketing & minoring in Strategic Management & Organization. She received her certificate in Special Events Management from NAIT and attended SAIT for both her graphic design certificate and photography certificate; her passion for photography has lead her to start her own photography business on the side. Growing up on a family owned and operated grain farm in Central Alberta has provided her with a great deal of experience in agriculture from which to draw from and build on.
o. 403.279.0967 x 212
Maggie joined Impact Group in October, 2016 as the administrative assistant. She graduated from Sessions College in June 2015 with a certificate in Graphic Design and a concentration in Website Design. An equestrian of 16 years, Maggie is passionate about horses and photography.
Stacey joined Impact group in February 2017 as an account manager. She graduated from U of C with a Bachelor of Commerce with a focus in Marketing. She received her certificate in Human Resource Management in 2015 and is working toward completing her certificate in Project Management at Mount Royal University. Stacey enjoys learning and is excited to dive further into communications and the agriculture industry. She also enjoys traveling to new destinations and experiencing different cultures. Her favourite trips so far have been to Stockholm Sweden, Kuala Lumpur Malaysia, Dubai UAE, and Brisbane Australia. Her next destination will be Greece!
o. 403.279.0967 x 211