Impact Group is a business coaching and marketing firm specializing in small businesses. We pride ourselves on having the skills within our business to cover all marketing requirements from branding to web design to facilitation and training.
Founded in 2002 by Craig and Cheryl Manness, we have grown into a business of 10 energetic marketing professionals with a focus on client relationships, intuitive design, and customized training. We work at an in-depth level with our clients to assess their needs, develop solutions, and execute plans to build on their success.
The services we provide are a logical evolution of our client relationships and their specific customer needs. Impact Group is continually talking with our clients’ customers to ensure we stay relevant and connected to the markets we serve.
At Impact Group, we provide many services for our clients. We pride ourselves on being a one-stop-shop agency, with the skills within the business to cover all marketing requirements from branding to web design to facilitation and training.
Craig is co-owner (with his wife, Cheryl) and President of Impact Group. Craig has held many positions in the agriculture industry, including farming, and now uses his expertise to help guide other small and medium-sized agriculture businesses with a particular interest in helping family businesses. Craig and Cheryl have three daughters, all of whom work for Impact Group.
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Kate is the one and only original employee of Impact Group (not including, of course, the owner). Kate is currently the creative director. Kate’s natural eye for design and artistic flare have made her a perfect fit as Impact Group has grown and developed the agency side of the business. Kate works alongside her husband, Mike, and they have a 9-year-old daughter, Emma.
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Cheryl is co-owner (with her husband, Craig) and CFO of Impact Group. She joined Craig in the business in 2002 to help in discerning the important and fundamental truths that are at the heart of strong and successful small businesses, as well as managing the company’s finances. Cheryl and Craig have three daughters who work with them at Impact Group.
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Mike joined Impact Group in 2008 as an assistant business coach and was promoted to account manager in 2010 because of his ability to survey a situation and find the critical elements that turn problems into opportunities. Mike is great with communication, which has helped him work alongside his wife for the past five years. Mike and Kate have a 9-year-old daughter, Emma.
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Jenny has been a part of Impact Group since 2009 when she graduated from University of Calgary with a Bachelor of Arts in English and a Journalism Diploma from SAIT. Jenny’s many roles in the business include copywriter, editor, assistant designer, event planner, and overall executor of things. Jenny was married in 2013 to her husband, Jon, and they have a pug named Mortimer.
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Chris officially joined Impact Group in 2011 as web specialist. He originally worked out of Abbotsford, BC, but decided to move his family to Calgary in 2012, when Impact Group offered a job to his wife, Heidi. Chris has added a new dimension to the business with expertise in everything online. Chris and Heidi have two daughters, Alysha and Madison.
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Heidi joined Impact Group in 2012, when she and her husband, Chris, moved their family to Calgary from Abbotsford, BC. Heidi started with the role of office manager, but as she took on more responsibilities, her role moved to project coordinator and is now an invaluable member of the team. Heidi and Chris have two daughters, Alysha and Madison.
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Vicki joined Impact Group in November of 2012 to fill the role of office manager and has transitioned into the role of web coordinator. Vicki has achieved a Red Seal in professional cooking and another in baking and pastry arts and worked in that industry for many years until she decided to join the family business. She still owns her own business on the side, however, providing pastry arts for the people of Calgary.
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Chantelle, account manager with Impact Group, has achieved her BCom. from the U of A, majoring in Marketing and Strategic Management & Organization. Prior to joining Impact Group in February 2014, she was employed with a firm where she was able to incorporate her education, creative skills, and account management. She has a vast understanding of the agriculture sector not only because of hands-on experience, but because she grew up where agriculture was the backbone of her community and home.
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Krystle joined Impact Group in February of 2016 as the digital design coordinator. She graduated from the UofA with a BCom. degree, majoring in Marketing & Strategic Management & Organization. She received her certificate in Special Events Management from NAIT and attended SAIT for both her graphic design certificate and photography certificate; her passion for photography has lead her to start her own photography business on the side. Growing up on a family owned and operated grain farm in Central Alberta has provided her with a great deal of experience in agriculture from which to draw from and build on.
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